The question of trust

As a former Y!, one of the many reasons I enjoyed working at Yahoo!, was, Y!’s a very trusted brand in the US.

At the same time, can you trust Google? They have decent products and superior Search, but many of their new initiatives have some form of privacy concern.

We all use the Google search since it can “get things done”, but can you trust Google with their business intent? Can you trust Google since it is also the largest digital advertising company in the world?

Are you willing to trust Google? That’s a very important question they will have to address sooner rather than later.