George Chen

The User Experience of “See you soon.”

Today I drove to the city next to where I live to get some cheap gas. After filling up the tank, I took the usual freeway on ramp and head home.

I noticed the special details this neighboring city put into the landscaping next to freeway on ramp. It wasn’t there in the past.

That reminds me of the various airport departing lounge. The ones that really made me want to stay are the ones in Hong Kong, Osaka, and Frankfurt. Services, real shops, real places to eat had made me want to stay at those places longer (or return). Heatherow is getting much better too.

I wonder if we can bring the same “warm fuzzy” into Web and Mobile product design? Each time you leave the app, you get such a nice feeling that you simply can’t wait to come back for more.

Seth Godin on how iPhone 3G launch could be a better experience.

Good stuff from Seth Godin as usual. Apple learn from this please.

Your brand in other’s mind.

From Seth Godin’s blog: “Brand Tag is a simple game where you pick one-word associations to go with major brands. The result pages are actually pretty inane, but the magical way each and every one of these brands compels you to think is fascinating”. (Note: the typographic tag cloud layout is interesting too)

Check it out.