Since when “Badass” is an acceptable terms for corporate marketing or communication?
If you live in the Bay Area, driving down 101 around South San Francisco area you will run into a McAfee billboard that said, “Hackers are bad. We’re Badass“.
I am all for creative copy writing and edgy stuff, but last I want from my security and anti-virus software is a brand that’s “looking for trouble” or try to tick off the hacker community. Bad move.