Today I drove to the city next to where I live to get some cheap gas. After filling up the tank, I took the usual freeway on ramp and head home.
I noticed the special details this neighboring city put into the landscaping next to freeway on ramp. It wasn’t there in the past.
That reminds me of the various airport departing lounge. The ones that really made me want to stay are the ones in Hong Kong, Osaka, and Frankfurt. Services, real shops, real places to eat had made me want to stay at those places longer (or return). Heatherow is getting much better too.
I wonder if we can bring the same “warm fuzzy” into Web and Mobile product design? Each time you leave the app, you get such a nice feeling that you simply can’t wait to come back for more.