All Posts Filed in ‘Art and Design

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Your brand in other’s mind.

From Seth Godin’s blog: “Brand Tag is a simple game where you pick one-word associations to go with major brands. The result pages are actually pretty inane, but the magical way each and every one of these brands compels you to think is fascinating”. (Note: the typographic tag cloud layout is interesting too)

Check it out.

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You are only as good as your last design project

Let’s face it. We all work on shitty project sometimes. Sales team needs help on the PowePoint. Marketing wants you to convert a PNG file into EPS. Don’t ask.

Oh, and George can you send us our corporate logo please? ASAP.

But once in a while, you ended up working on something really cool.

It could be a personal photo project you always wanted to do. Trying out new techniques in CSS, JavaScript, or you are leading other designers on a product that will save the company from hostile take over (just a random example – not a real project). Now that project’s over; back to the shitty projects.

As a designer, my philosophy has always been, “You are only as good as your last project” (it could be a shitty project, or a good project).

Congratulation if your last project is AIGA award winning + you find personal satisfaction completing it. But you are only “as good as it”. Can you do even better in the next project? What if your next project is one of those shitty project? /panic 🙂

Shitty projects come and go. You last project might suck, but that’s just a milestone before you get to work on the next-big-thing. The fact there are both shitty and kick ass projects make the whole design exercise interesting.

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Helvetica. The film.

I’ve avoided watching this movie when it first screened at San Francisco. Didn’t want to show up as some design geek nor uber hipster. 😛

Now the movie is on is gone from Google Video.

To honor the designers I idolized (in school) that are in this film (Matthew Carter, Neville Brody, Eric Spiekermann, and David Carson), I have updated the blog’s CSS using Helvetica as the first default font.

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Designer T-shirt. Busted In Hong Kong. Fo Shizzel.

Here’s the scenario. You are some upscale, yuppie retail chain that sell designer furnitures and clothing to the oh-so-hip crowd.

You release a brand new collection of t-shirts and postcards with famous gangs sign / logo from the past. Cops knocking on the door, and arrests your designers and creative director. That’s exactly what happened in Hong Kong.

A little background:

G.O.D. is an upscale and 100% home-grown brand from Hong Kong. The themes of their design usually consist of the past 100 years of Hong Kong history (the mixture of the East and West).

Traditional “old Chinese gangs” are underground society or so called Triad. They might be powerful in the past, but in the age of YouTube, InterWeb, and rapid growth of the mainland China, Traid is as irrelevant as an old copy of the Reader’s Digest. Come on. So lame.

Further Reading:

Hong Kong Blogger with Pics of the t-shirt
Yahoo! news paper coverage
SCMP ‘s paid link (WTF SCMP, your site is still not free yet? What’s up?!)