I’ve always admire companies that’s are good at launching “product brands”.

“Playstation”, “EOS”, “Macintosh” are just a few I can name quickly.

It’s interesting the so-called “Internet companies” have a much harder time (or maybe lack of $$$) to launch “product brands”. I mean, you always see Yahoo! this or Google that. How boring.

But what about “recycle” of brand name that is already being used?

Volkswagen just launched a new car named EOS. EOS of course is the famous Canon camera line. I wonder what causes VW to consider EOS.